It’s brand new and it’s the ultra that has it all – iconic landmarks, fantastic scenery and a highly sought-after official shirt to go with the event.
It has just been announced that The Royal Parks Foundation Ultra will stage its inaugural event in London on Sunday, October 7th, with about 700 runners expected to take part.
The 50km route is spectacular, offering competitors the chance to enjoy some of the capital’s most famous landmarks, including Buckingham Palace, the Houses of Parliament and five of the eight picturesque Royal Parks. The run finishes in historic Bushy Park, Henry VIII’s old hunting ground near Hampton Court.
And to mark the event, one of Britain’s top high-performance technical sports outfitters, Crewroom, have won the contract to produce a special ultra race shirt to get the race off to a stylish flying start.
Crewroom already produces the official shirt for the Foundation’s annual Half Marathon and has existing deals to clothe a couple of Olympic teams and the Oxford and Cambridge crews in The Boat Race.
The company works with ultra runners including Lee Chamberlain, who is a sponsored Crewroom athlete and is currently in training to set a new world record this year for the longest run on a treadmill.
The new Ultra is being staged in partnership with Scope, the charity that works with disabled people, of all ages, and their families, across England and Wales.
And Crewroom’s official ultra shirt will feature its popular and revolutionary Vapour-X ® technology, creating a cool and comfortable lightweight garment made from sustainable bamboo charcoal and recycled polyester.
A spokesman for the Royal Parks Foundation, the charity that supports 5,000 acres of London’s green space, confirmed: “The Ultra is a formidable addition to London’s sporting calendar and we’re delighted that Crewroom is our official race day shirt supplier.”
Founder and Product Director of Crewroom, Kate Giles, said: “This is the fifth year that we’ve supplied shirts for the Royal Parks Foundation’s popular Half Marathon.
“It’s very exciting to be involved at the start of a major new event like the Ultra and we are delighted to be supporting the Royal Parks Foundation once again.”
She added: “Lee Chamberlain has signed up and will be wearing the Crewroom Ultra shirt, of course – we’ll be cheering him on every step of the way.”